Trade Show Evolution
July 15, 2020 | Matt Trueblood; Nimlok Kentucky
In this time of uncertainty, when everything has been cancelled or postponed, we find it difficult to imagine the return of Trade Shows. One thing we can be certain about is that Trade Shows will return, but they will be different. COVID-19 has created new social distancing norms that are here for the foreseeable future. To keep your exhibitors and attendees safe, you will need to adapt. The trends and regulations that will come of this are yet to be determined. Innovation will be key and there will be more virtual opportunities than ever before. As your Trade Show Experts, we have put together some thoughts on ways we see things evolving and ways to stay safe while still participating in this vital business-generating activity.
Trade Show Exhibits
Maintaining social distancing will still be very important. This means that in a 10’x10’ booth space, you would be able to hold 3 people safely. As a result, we believe that booth sizes will be increased, meaning some shows may have fewer exhibitors based on available space.
The area within your space will be more important than ever, and extra attention to personal safety is a top priority. Consider breaking up the space with signage and/or floor markers to encourage safe distancing; having your exhibitors stand behind a sneeze guard; and having a designated entrance and exit to your booth.
Cleaning and sanitizing the space will also be more important than ever. Consider a full sanitizing wipe down two times each day. If you have parts on display within your space that are vital for sales, and important to be touched, include hand sanitizer stations for people to use after handling.
Assuring Your Visitors
You will want to make sure that you are putting attendees’ minds at ease for visiting your space. Clearly posted rules and regulations will help ensure that you have taken every precaution to keep everyone safe and healthy. Pre-and post-show marketing will also take on new importance. You will want to reach out to attendees before the show to let them know what they can expect from your exhibit; what precautions you have taken and what rules need to be followed. Giveaways within your space should be touchless as well. Technology will play a big part in shows. Touchless connections have been around awhile, but now expect everyone to connect via QR code or scanned badges. We don’t advise handing out any literature at the show, but sending it post-show.
At Nimlok Kentucky we will stay connected with the latest updates and trends and make sure you have our point of view for a successful trade show. Watch for updates and more information soon!